Technical SEO Mastery — Build Fast, Crawlable, Structured Sites

Core Web Vitals

Focus on Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS). Prioritize above-the-fold content and reduce render-blocking resources. Validate improvements with the CWV Field Testing Checklist.

Continue in Optimize Core Web Vitals tutorial to apply fixes step-by-step. Also see Data Analysis to measure field data and On-Page SEO for content rendering best practices.

Site Speed Optimization

Quick Wins

• Serve modern image formats and correct sizes
• Defer non-critical scripts
• Use HTTP/2 and CDN caching

External reference: web.dev by Google.

Edge Caching Example (Nginx)

# Static assets with long cache
location ~* .(?:js|css|png|jpg|jpeg|gif|svg|woff2?)$ {
  add_header Cache-Control "public, max-age=31536000, immutable";
}

# HTML with short cache
location ~* .(?:html)$ {
  add_header Cache-Control "public, max-age=60";
}

Schema Markup

Implement Article, FAQ, and Breadcrumb schema to improve search appearance.

Use our components to inject JSON-LD easily and validate with Rich Results Test.

Article JSON-LD Example

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your Article Title",
  "author": {"@type":"Person","name":"Hamza Nabulsi"}
}

Architecture & Crawlability

Design clean, shallow site architecture with descriptive URLs and robust internal linking.

Continue to On-Page SEO & Content Strategy to connect architecture with content hubs. Reinforce with Off-Page SEO to distribute authority across clusters.

Robots, Indexing & Canonicals

Control discoverability with robots rules, canonical tags, and noindex where needed (e.g., faceted URLs).

robots.txt

User-agent: *
Disallow: /admin/
Allow: /

Learn more in FAQ and check Knowledge Base for implementation tutorials.

Sitemaps & Pagination

Generate a dynamic XML sitemap and ensure rel="next/prev" or strong internal linking for paginated series.

See our sitemap.xml and SEO Fundamentals for discovery basics.

Further Reading

• web.dev — Core Web Vitals
• Google — SEO Starter Guide
• Google — Structured Data Gallery
• Google — Crawling & Indexing Overview
• XML Sitemaps — Protocol

Related Guides

• CWV Field Testing Checklist
• CWV Optimization Tutorial
• SEO Site Audit Master Checklist
• SEO FAQ