Strategy & Pillar Planning
Define topical clusters and pillars that match business objectives.
Start with SEO Fundamentals then flesh out clusters across On-Page and Technical.
Technical SEO
Focus on CWV, crawlability, sitemaps, robots, and structured data.
Apply the CWV Optimization tutorial and validate with Search Console.
On-Page & Content
Map intent to pages, write compelling titles, and keep content scannable. Use media with descriptive alt text and secure internal links.
See On-Page SEO for templates and Glossary for terminology.
Analytics & Reporting
Track KPIs that reflect growth: organic sessions, CTR, conversions, and cluster coverage.
Use Data Analysis and the GSC Setup tutorial.
Key Takeaways
- Plan around pillars and clusters
- Ship fast, measure, iterate monthly
- Invest in authority with PR and partnerships
- Document dashboards that match business goals
Remember: Implementing these fundamentals consistently will build the foundation for long-term SEO success.
Further Reading
Related Checklists
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